Monthly social media management: what should be in the package, and what to ask an agency for?

Monthly social media management is the service that keeps your brand speaking every week in the same voice, with a plan and with measured results. A good package has five things: a monthly content plan, a set number of posts, stories and Reels, a tidy profile (bio, highlights), a consistent brand voice and a month-end report with numbers. Ad management can be added as an option.

What should be in the package?

Item	What it means
Content plan	A calendar approved at the start of the month: what, when, why
Posts	Carousel info posts, campaign and product visuals
Reels	Edited short videos (from your footage, animated or AI)
Stories	Daily contact, polls, questions, announcements
Profile	Bio, highlight covers, pinned posts
Brand voice	Colour, type, tone; the same in every post
Report	Reach, engagement, followers, messages; next month's decisions

Voice before volume

An account that posts 30 times a month but looks like each post came from a different brand is remembered less than one that posts 12 consistent times. For Altes Diş Kliniği we built the voice first: a navy background, purple accents, a soft 3D tooth and one-line messages. The numbers (30 posts, 15 stories, 10 Reels) came on top of that voice.

How the first month goes

Week 1: account audit, competitor and sector scan, brand voice proposal.
Week 2: profile setup (bio, highlights, pinned posts), first content plan approved.
Weeks 3–4: first posts, first Reels, story routine.
Month end: first report, plan for month two.

For Fevziye Kaya we rebuilt the profile from scratch: highlights, bio, colour language and a turquoise line motif; then came animated content families want to share, and ad campaigns.

Your footage, animation or AI

Not every business can film every month. We mix production to fit:

Your footage: phone clips of the product, venue or team, edited by us
Animation and 3D: abstract services, informational content
AI scenes: product and campaign visuals

For project-based companies like Önder Avcı İnşaat, monthly content is shaped around project launches.

What to ask an agency for

A plan approved at the start of the month (no surprise posts)
One point of contact and a clear response time
A month-end report with numbers and a proposal for next month
Source files of the content should stay with the brand

Frequently asked questions

What's the minimum length for a monthly package?

We recommend at least 3 months so the brand voice settles and results can be measured; the first month is for setup.

Do you reply to messages and comments too?

Depending on scope. We prepare ready replies and redirect texts for common questions; sales conversations stay with the business.

Is the ad budget included in the package?

No. The ad budget is paid directly to the platform; management is planned separately: Meta ads management.

Which sectors do you work with?

Healthcare and clinics, food and drink, construction and real estate, e-commerce, education and tech. Sector examples: clinic social media · restaurant and café Reels.