THE RISE

The Rise runs strategy, design, software and growth under one roof. The brief was to say all of that in under a minute without it turning into a dry list of services.

We built the film on fine-lined panels. Under each heading the agency's real projects roll past: website screens, mockups, the CRM panel they wrote for Livello and client logos. Type lands on the beat, and slanted band transitions carry one heading into the next.

We slowed down on purpose for the showcase section, so the agency's work doesn't flash by and you can see what you're looking at. The film ends by closing on the logo it opened with.

What we did

• Vertical reel (46 s)
• Panel and graphic language
• Kinetic typography
• Editing to the beat
• Real project and CRM screens