15 Oct 2026 · GEO & SEO
Get your company recommended by ChatGPT: what is GEO and how is it done?
Customers now ask ChatGPT for \"a good dental clinic in Ankara\". GEO (Generative Engine Optimization) makes sure your brand is described correctly in AI answers: content, structured data, consistent information and measurement.
GEO (Generative Engine Optimization) is the work that gets your brand mentioned and recommended with accurate information in ChatGPT, Gemini, Perplexity and Google's AI Overviews. It doesn't replace classic SEO; it's built on top of it. It rests on four things: content that answers the question clearly, structured data (schema), consistent company information everywhere, and regular measurement.
Customers ask now, they don't search
People used to type "dental clinic Çankaya"; now they ask "Can you recommend a dental clinic in Çankaya that's good with children?". The AI assistant answers with a few names. Being one of those names is becoming as valuable as being on the first page of search results.
SEO vs GEO
| SEO | GEO | |
|---|---|---|
| Goal | Rank in search results | Be mentioned in the AI answer |
| User | Clicks links | Reads the answer, tries the suggestion |
| Content | Keyword-led | Question and answer, clear facts |
| Technical | Speed, links, indexing | Structured data, consistent entity information |
| Measurement | Rank, clicks | Which questions you're mentioned in |
What a GEO project covers
- Pages that answer questions: one page per service, a clear answer in the first paragraph, then process, a table and FAQs.
- Structured data: company, service, work and FAQ information marked up in a machine-readable format.
- Consistent company information: the same name, address, phone and service list on the site, Google Business Profile, social accounts and directories.
- A site open to AI bots: bots can read it, a summary file (llms.txt), fast and clean pages.
- Measurement: target questions are asked to assistants regularly and mentions are reported.
On our own sites
On the Alihan Kuzu Art, Creatune and Önder Avcı İnşaat sites, every work and service lives on its own page, in two languages, with structured data. The site you're reading was built the same way: a page for every project, FAQ schema and a plain-text summary for AI assistants.
Who should prioritise GEO?
- Local services: clinics, restaurants, tradespeople, studios; "a good … near me" questions.
- Compared services: agencies, schools, software; "which is the best …?" questions.
- People who sell knowledge: consultants, trainers; expertise questions.
Free check
Write "GEO" on WhatsApp and send us your site. We ask AI assistants a few questions your customers would ask in your sector and send you a short note on whether your brand is mentioned and what's missing.
Frequently asked questions
Is GEO replacing SEO?
No. AI assistants also feed largely on web content; good SEO is the foundation of GEO. GEO adds question-and-answer content, structured data and consistent entity information on top.
How long until we see results?
Crawling pages and assistants updating takes time; usually anywhere from weeks to a few months. That's why we measure regularly.
Can you guarantee we'll appear in AI answers?
No, nobody can. The assistants generate the answers. What we can do is make sure your brand is present everywhere with accurate, clear and consistent information, and measure the result.
Can we do GEO without a website?
You can start with a Google Business Profile and social accounts, but the strongest foundation is your own site: motion corporate website.
Related work
ALİHAN KUZU ARTA website that flows like ink for a tattoo artist in Antalya.
CREATUNEThe site of a studio serving streamers, game studios and YouTube channels: a 3D mascot, package sales and a video showcase.
ÖNDER AVCI İNŞAATA builder's whole digital face: project launches, website and monthly content.Be in the answer.
Write GEO on WhatsApp ↗