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TOYBOM
An end-to-end AI campaign for a bath bomb with a toy inside.
In most homes, bath time is a fight. ToyBom turns it into a surprise: the bomb melts and a toy comes out. Our job was to put that moment on screen.
No photo studio, no child actors. The whole campaign was generated with AI: colour explosions, foaming tubs, laughing babies. We spread the "what's inside?" hook across posts, stories and reels, and the videos speak the platform's own language, from POVs to "top baby reactions".
What we did
- Campaign concept
- AI product visuals
- Post & story series
- 4 reel ads
TOYBOM · 3 videos · 5 designs
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