02 / 35 · Mobile app
İYİYİM!
Two vertical films for a family safety app: a premium app ad and a documentary-style explainer.
Knowing where they are is one thing; knowing they're okay is another. The client's own line became the spine of both films.
İYİYİM! shows whether your loved ones are okay through a risk score built from battery, steps, motion and connection signals. For the first film we screen-recorded the real app, cleaned all personal data and told the story with a 3D phone, cards breaking out of the screen and live notifications. Voice-over and music are ours too.
The second film never shows the app. It is a 40-second explainer that visualises the invisible data a phone produces all day with technical diagrams. Client feedback: "Zero revisions, honestly."
What we did
- A · Promo film (9:16, 32 s)
- B · Explainer (9:16, 42 s)
- Real screen capture & data clean-up
- Voice-over, music & sound design
- Zero revisions · 2 films, 2 days
İYİYİM!
How we made it
-
01
Motion test
Before the job was even confirmed we sent the client a 5-second motion test: the phone turns in, icons gently orbit it. The film's language was approved right there.
-
02
Storyboard
A six-scene plan: opening line, logo, signals, a risk card breaking out of the phone, one tap, and the store end card.
-
03
Real screens
We recorded the app on our own phone, removed all personal data, renamed the contact "Mum" and set the clock to 9:41. Every screen in the film is the real app.
-
04
A · Promo film
A light grey and white world with red only as an accent. Cards and notifications break out of the phone, and every transition locks to the voice-over word by word.
-
05
B · Documentary language
Dark grid, red chips, two-tone titles and mono captions that flow word by word. The app stays hidden until the end; the data carries the story.
The next cult could be yours.
Message on WhatsApp ↗